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News

Strengthening application engineering support for complex automation challenges

20 March 2026

Designing an automation system that performs reliably in the real world starts with one thing: understanding the application. How will it operate? Where are the risks? What needs to be tested before deployment?

To support those questions earlier and more effectively, we’ve opened a new Industrial Automation Technical Engineering Centre in Lichfield, UK. From here, our teams support customers across EMEA with collaborative application engineering, hands‑on testing and technical validation.

A centre built around application engineering

We designed the Lichfield Technical Engineering Centre to support you at every stage of an automation project, from early concept discussions through to validation, commissioning and optimisation.

By bringing Electronics, Design and Application Engineers together in one place, we can work more closely with you on complex challenges, including:

  • Bespoke system and subsystem design

  • Pneumatic and fluid control customisation

  • Application specific testing and validation

  • Technical consultation and troubleshooting

  • Product and system training

This approach allows our engineers to understand your real operating conditions, constraints and performance requirements, and design solutions for the application, not just the specification.

Reduce risk earlier. Move faster with confidence.

In many automation projects, time and certainty matter just as much as performance. Early testing and validation help avoid costly changes later on.

At the Lichfield centre, we help you:

  • Test and validate design decisions earlier

  • Shorten development cycles

  • Improve system reliability and performance

  • Reduce rework during implementation

You also gain direct access to engineers with hands on experience across Factory Automation, Mobile Pneumatics, Rail, Food & Beverage and Material Handling — people who understand how systems behave beyond the drawing board.

Lichfield blog

Support across the full application lifecycle

We designed the centre as more than a technical facility. It’s a collaborative environment where our teams and yours can work together over the long term.

From initial workshops and feasibility testing to training and ongoing optimisation, we support you across the full lifecycle of your application, adapting solutions as requirements evolve.

This investment reflects how we work: focusing on engineering expertise, practical insight and collaboration to help you operate more efficiently, reliably and sustainably.

A long term commitment to engineering led solutions

By strengthening our local engineering capability while supporting customers across EMEA, the Lichfield Technical Engineering Centre plays a key role in how we deliver practical, application driven solutions.

We invest not only in products, but in the people, facilities and processes that help you achieve measurable results in real industrial environments.

Working on a challenging automation application?

Our application engineers work alongside you to test, validate and optimise solutions, helping reduce risk before systems go live.

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