Welcoming Daniel Coetzee to Lead Growth in Industrial Automation

Experienced Leadership

Daniel brings over 25 years of leadership experience from organisations such as GE, Emerson, and Luffy AI. He has worked across a variety of industries, including power, oil and gas, life sciences, automotive, green energy, and food and beverage, making significant contributions to innovative solutions and operational efficiency. 

His expertise spans advanced technologies and digital transformation strategies, including Artificial Intelligence, Manufacturing Execution Systems (MES), Asset Performance Management (APM), robotics, Industrial Internet of Things (IIoT), cyber security, and Industry 4.0. Daniel focuses on addressing the challenges faced by modern industries, ensuring companies can successfully adopt and benefit from digital and automation solutions. 

Daniel will lead the M&A and Commercial functions for the Industrial Automation sector. His priorities include strengthening customer engagement, pursuing market-led innovation, and enhancing the Industrial Automation digital ecosystem to better serve its global customer base. 

Daniel will play a central role in enabling businesses to adapt to digital transformation demands, focusing on productivity, sustainability, and cost management. His strategic approach will reinforce IMI’s commitment to delivering practical, future-focused solutions for customers in sectors ranging from water treatment and healthcare to manufacturing. 

Commenting on his appointment, Daniel said, "Digital transformation is reshaping how industries operate, driving efficiencies and enabling organisations to meet critical challenges like sustainability and cost control. IMI has a solid foundation for supporting customers through these changes, and I’m excited to build upon it, further strengthening our partnerships and solutions for a continually evolving market."

Delivering Value to Customers

We remain dedicated to helping our customers succeed in an increasingly digital and automated world. With Daniel leading our growth initiatives, our Industrial Automation sector is positioned to deliver even greater value and innovation. By working closely with you and aligning our technology solutions to meet your needs, we are committed to helping your business thrive. 

Daniel's appointment represents the next step in our efforts to offer dependable, customer-focused solutions while driving our Industrial Automation sector forward. His expertise and leadership are central to our mission of advancing industrial automation in ways that are both practical and forward-looking. 

We are excited about what lies ahead and remain focused on delivering insightful, effective solutions that support you in navigating the complexities of digital transformation. Thank you for trusting us as your partner. 

If you have any questions about how we can support your business as industrial automation evolves, please reach out—we’re here to help.